I spent much of my career on the road, living out of the back of a truck, a tent, a backpack and a sleeping bag as an international adventure travel guide, before finally making the decision that I was actually meant to write about all those adventures. Cut to twenty years later and I am now the owner of LaRiviMedia, providing businesses with digital, creative and branding strategy and execution.

I bring with me more than a decade of digital writing and editing experience as a social media strategist and content development leader. In past roles, I've been responsible for driving social media programs in the e-commerce and business to business landscape, the fashion/beauty industry and in the non-profit arena. I've been a content writer for major online marketing campaigns, several product brands and public figures.

I have led multiple teams to build social, digital and creative strategies from scratch while additionally working to grow social media programs with an already solid foundation. During my tenure as the head of Global Social Media for Cushman & Wakefield, the growth rate our customized social media approach outpaced the industry's largest firms and contributed to the firm's excellent reputation in digital media.